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15 Dec 2015
The thought that the brand new York Police Department (NYPD) simply need to clean train couches which will help prevent the rampant vandalism perpetuated with the youth in subways to stave-off the unrelenting number of burglary and sporadic installments of delinquent misdemeanour within the city might seem a bit na�ve - but history has a method of affirming simple ways of complex problems. As Malcolm Gladwell demonstrates in the best-selling novel "The Tipping Point", crime and its minor derivatives can be stopped in their tracks by eradicating the seemingly unrelated practice of drawing graffiti on walls. And Gladwell fans might correctly predict until this idea it not just fabricated nonsense, since it is backed up by academicians as to what is called "The Broken Windows Theory". The truth is, this is an demonstration of another rule of epidemics - the "Power of Context".
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The opposite two equally compelling rules espoused inside the Gladwell's best-selling work are the "Law with the Few"; which states that an info will spread like wildfire in no time whether or not this happens to be incubated and transmitted by individuals with higher than normal social skills (this is why your highly sought after officemate won't be your enemy), along with the "Stickiness Factor" - which underscores the importance of packaging information to restore, like nicotine, irresistibly addicting.

The strength of Gladwell's writing then because it is now could be his ability to delve into complex theories and repackage the info into simple titbits that this reader can certainly partake of. His journalistic abilities come to the fore because he scour ordinary but arcane events, seek out relevant theories which explains these events, and mould this information to slot in his thesis: that ideas, trends and social behaviours spread and above all, could be controlled and manipulated inside the same was as germs are.
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Almost as much as the book will state and permit the readers understand- for instance the growth of your best-selling novel or interest in Shows like Sesame Street, it also will unquestionably entertain. Gladwell's knack for storytelling is quite evident yet unlike fiction characters; the main protagonists in the book are really the and also the events narrated herein are well-archived ever sold. Also it took an intriquing, notable and thought-provoking thesis aptly named "The Tipping Point" to own these real-life characters and ordinary events to intertwine and explain that germs and humans less difficult exactly the same - at least in the way they propagate and sustain the virulent ideas...


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